Visual Thinker. Strategic Doer.
Customer-Centered Designer.

Creative leader with a strategic mindset, blending art direction, UX thinking, and cross-functional collaboration to shape user-focused experiences across digital touch points of the customer journey. I specialize in building scalable campaigns, evolving systems, and aligning design with business goals. With deep experience in both agency and in-house environments, I’ve delivered for global brands like Autodesk and Adobe through system-driven thinking, sharp execution, and a focus on purposeful design.

Core Competencies

Design strategy • Art / Creative Direction • Branding • User-Centered Design • UX / Visual Design • Digital Marketing • A / B Testing • Copywriting • Process Improvements • Project Management • Influential Decision Making • Partner / Stakeholder Engagement • Troubleshooting• Quality Assurance

Technical Proficiencies

Photoshop • Illustrator • InDesign • Figma • Zeplin • Framer • Slack • Asana • Jira Service Desk • Wiki / Confluence • PowerPoint• Excel • Word • SharePoint

Experience

Autodesk

San Francisco, CA

Senior Art Director 2015 – 2025

Led the creative development and design strategy for all digital marketing communication during the trial phase of the customer journey.
Scaled up the In-Trial Marketing program to include over 200 in-product message campaigns and 150-plus email campaigns across the Autodesk's product portfolio.
Created the first design system for in-product messages for all desktop products, aligning with business goals and improving customer experience.
Collaborated with UX designers, product managers, marketing managers, engineers, and web developers to modernize the in-product message framework, making it more efficient and scalable.
Optimized the trial experience, using A/B testing, launch-and-learns, User Testing, surveys, in-person interviews, and competitive analysis.
Managed trial marketing project sprint calendar and program wiki pages to ensure smooth operations and communication.
Supported leadership on internal communications and presentations.

ECI

San Francisco, CA

Associate Creative Director 2011 – 2015
Senior Art Director 2008-2011
Art Director 2005-2008

Oversaw ECI Studios, a specialized division within the creative department designed to manage fast-turnaround projects.
Mentored a small team of designers and served as brand expert for all accounts.
Developed creative for digital marketing campaigns, print direct-response marketing, branding, and corporate collateral materials including style guides and templates.
Collaborated closely with creative directors, copywriters, print production, and web developers.
Managed freelance photographers, illustrators, and video producers.
Supported clients including Adobe, Autodesk, D&B Credibility Corp., Salesforce, E*TRADE, Group Health, Intuit, Men’s Wearhouse, and Union Bank.

Additional Relevant Experience

Young & Rubicam, San Francisco, CA
Freelance Designer

Designed logos, point-of-sale materials, and collateral for clients such as Foster Farms, Hitachi, and Chevron.
Collaborated with design leads and account executives to meet client objectives.

Silver Marketing, Inc., Bethesda, MD
Senior Art Director, Art Director

Spearheaded the creation of direct response marketing materials, branding, and advertising.
Supervised in-house and freelance designers to ensure high-quality deliverables.
Directed photo shoots and collaborated with cross-functional teams to achieve project goals.
Supported clients including AARP, ASCE, CareFirst BlueCross BlueShield, Geico, National Geographic Society, National Space Society, United States Holocaust Memorial Museum, The Washington Capitals, and The Washington Post.

Special Olympics International, Washington, DC
Graphic Designer

Executed as the organization’s first in-house designer.
Designed and produced printed materials including a quarterly magazine, annual reports, and manuals.
Managed production schedules and ensured publication standards across all Special Olympics Programs.

Heldref Publications, Washington, DC
Graphics / Production Manager