Men's Wearhouse Integrated Marketing Campaign

Created an integrated campaign to drive tuxedo rentals with a Dream Honeymoon Sweepstakes offer.

Role

Art Director

Duration

6 weeks

Tools used

Photoshop

Illustrator

InDesign

Overview

I designed an integrated marketing campaign that combined direct mail, email, landing page, and in-store signage to promote a sweepstakes offering customers a chance to win a dream honeymoon. The campaign aimed to drive tuxedo rentals during peak wedding season using proven direct marketing strategies.

Project Context

Over several seasons, I led creative efforts for Men's Wearhouse tuxedo rental promotions. Each campaign needed to align with current wedding trends, showcase seasonal color palettes, highlight special offers, and integrate partnerships with David’s Bridal. For this sweepstakes initiative, the goal was to amplify customer engagement and increase tuxedo bookings by offering an aspirational reward tied closely to the wedding journey.

Mailer