Salesforce Desk Lead-Generated Email Campaign
A content-led email series created shortly after Desk.com’s acquisition by Salesforce, designed to introduce a trusted brand with a fresh, modern look.
Role
Art Director
Duration
1 month
Tools used
Photoshop
Illustrator
Overview
I led the design of the first email series targeted at new customers following Desk.com's transition to Salesforce. The campaign introduced Salesforce Desk with a clean, modern look that reflected Salesforce’s updated brand while showcasing the platform’s trusted strengths. The goal was to build awareness, spark interest, drive adoption, and set the tone for future engagement.
Project Context
Salesforce Desk (formerly Desk.com) was a customer service platform for small and medium-sized businesses, helping them manage support across email, chat, phone, social media, and self-service channels — all from one interface.
