Autodesk Revit Trial Learning Center Microsite
Designed a microsite using gamification techniques to create a positive learning experience and increase product engagement during a 30-day Revit trial.
Role
Design Strategy
UX and Visual Design
Duration
3 months
Tools used
Photoshop
Illustrator
Overview
I created a microsite to gamify the Revit trial learning experience, boost trial engagement, and increase conversions. Insights showed that if the customer uses the trial more than three times, they are twice as likely to purchase.
Project Context
During the Revit trial, an in-product message directed users to our Revit Trial Learning Center. They would sign in, answer a couple questions, and receive a personalized learning experience. As users progressed through videos, they completed tracks and earned badges.
Roadblock
Unfortunately, the required back-end engineering effort was too extensive to pilot this program. However, much of the work contributed to improvements in our existing Revit Trial Resource Center.
